About Staud:
When It Comes To Wardrobe Staples, Staud Has It Down To A Science If That Science Were Based On Emotion Instead Of Formulas, Technicolor Dreamcoats Instead Of Those Meant For A Lab, And The Idea That “Matter” Is Just Stuff In The Universe While A Good Handbag Is Anything But. It’S Why, In 2015, Sarah Staudinger And George Augusto Co-Founded The La-Based Brand Upon The Idea That Fashion Shouldn’T Just Empower Women It Should Be Accessible, Too. But At The Heart Of Staud Is Design. Think: A Scrupulous Attention To Detail, A Natural Opposition To The Typical, And A Feminine Aura That’S Equal Parts Seductive And Self-Governing. If Fashion Is A Never-Ending Pursuit Of Style, Then Staud Is What Happens After You’Ve Found It.
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